Why You Should Prioritize Screen Appeal When Selling Your Palm Beach County Home
Before you list your Palm Beach County home for sale, you will need a thorough strategy that includes strong marketing. In the current real estate climate in Palm Beach County, digital marketing and online presence are just as important as staging your home or pricing it right.
To help you understand more about how online listings and digital marketing impact your home's sale, we've put together a guide explaining screen appeal and why it matters.
What is screen appeal?
You've heard of curb appeal, the first impression your home makes on potential buyers with the way it looks from street view. Screen appeal is the updated version of this, taking into account the fact that nearly all of your potential buyers are going to view the online listing of your home before they decide to see it in person.
You home's screen appeal is the way it appears online, including the photos, description, and digital content like virtual tours and interactive floor plans. Just like curb appeal sets the tone for what a buyer can expect from the home, screen appeal tells the buyer what they need to know to determine whether the property is worth pursuing further.
Why does screen appeal make a difference when selling a home in Palm Beach County?
In today's real estate world, screen appeal is one of the most important factors in the selling process. There are hardly any buyers who will not view your home online before seeing it in person, shaping their first impression and setting their expectations. Some buyers will find your home as they scroll through online listings that meet their criteria. Other potential buyers will hear about an open house or find out about your property when their agent mentions it.
Even if they did not initially find the property online, they will almost certainly view the online listing and decide whether it is worth seeing. It is possible to have a beautiful home that does not get the attention it deserves because the screen appeal is so lacking.
Keep in mind that in Palm Beach County, many buyers are moving to the area from out of state, investing in a vacation home, or house hunting remotely for some other reason. Because of this, many of your best potential buyers may be relying heavily on the online listings to determine which homes are worth pursuing. Your home's screen appeal might be the defining factor for these remote buyers.
How can I increase my home's screen appeal?
We can help you develop a strategy to make sure your home is viewed in its best light online. Here are some of the things we can do:
- Work with local real estate photography experts who ensure the lighting, staging, and editing allow your home to shine. Photos need to be professional and high quality to stand out among your competition, and we can connect you with the pros who will do just that.
- Develop mobile-friendly listings so your potential buyers can conveniently access the information they need from anywhere. Mobile-friendly listings ensure that your property looks inviting and appealing, whether viewed on a smartphone, tablet, or computer.
- Incorporate technology to offer virtual tours, interactive floorpans, or other tools to make sure your buyers can immediately see the strengths of your home.
- Offer accurate and well-worded descriptions of your property in order to attract the buyers who are most likely to be seriously interested. The more accurate and thorough the description, the more efficiently we can find that ideal buyer.
Ready to sell your home in Palm Beach County? Contact us any time.